AI Strategy Architecture
Built for the question your board is about to ask.
Meninge is an AI strategy and governance consultancy for mid-market leadership teams. We work upstream, before the implementation decisions get locked in and before the hard questions arrive from regulators, the board, or your own people.
Why Meninge Exists
Executives who say they have an AI strategy · Employees who agree
That 32-point gap is not a communications problem. Employees can tell the difference between a strategy that was pressure-tested and one that was assembled from vendor sales pitches. The gap is in the depth of the strategy itself.
Meninge was founded on that observation. After 25 years of human resources and technical recruitment inside organisations, Martin G. Choquette saw the same pattern repeat: leadership teams making consequential AI decisions without the strategic architecture to support them. No structured way to test assumptions. No governance infrastructure to back the choices up. No one asking what happens when the plan meets a future that doesn't cooperate.
Meninge exists to fix the upstream problem a stronger strategy, specific enough and tested enough to hold up when it matters.
"A stronger strategy, specific enough and tested
enough to hold up when it matters."
— The founding principle of Meninge
AI Strategy Architecture
Meninge works across two connected practices. Strategy and
governance are not separate workstreams here — each one informs the
other.
Strategy & Scenario Advisory
Stress-tested against multipleplausible futures.
Most AI strategies are built for a single assumed future. We stress-test yours against multiple plausible scenarios so leadership can defend their decisions, not just explain them. The methodology is grounded in Georgetown AI Scenarios training and produces a portfolio of tested positions — not a deck of recommendations.
Governance & Compliance
Accountability structures that function under scrutiny.
Governance is an organisational design problem. We build the accountability structures, escalation paths, and review cadences your organisation actually needs — sized for mid-market reality and grounded in AIGP-certified frameworks. The result is governance that functions under scrutiny, not just on paper.
Where We Work
Meninge works upstream. We engage before implementation begins, before vendors are selected, and before the strategic assumptions get baked into the architecture. That is where the decisions with the longest consequences live.
We do not do implementation. We do not manage change programmes, select software, or run training rollouts. Our role is to ensure the strategic foundation and governance structure are solid before that work begins.
What Meninge does not do
—
Software implementation or vendor selection
—
Change management programmes
—
Training rollouts or end-user enablement
—
Staff augmentation or outsourced execution
Credentials
Every capability Meninge offers traces to a specific credential.
01 — STRATEGY
Georgetown AI Scenarios
Georgetown University · April 2026
Scenario design, stress-testing, andstrategic preparedness methodology. The foundational credential for Meninge's scenario advisory practice.
02 — GOVERNANCE
AIGP (IAPP)
IAPP · AI Governance Professional
AI Governance Professional certification covering NIST AI RMF, ISO 42001, and cross-jurisdictional regulatory frameworks.
03 — ORGANISATIONAL
25 Years of Human Resources
Canada · United States · Europe · Asia
Human resources and technical and executive recruitment across organisations in Canada, the United States, Europe, and Asia — building the organisational intuition behind every engagement.
Founder
Martin G. Choquette
Founder, Meninge | AIGP | Ottawa, Canada
Martin spent 25 years in human resources and technical and executive recruitment, placing senior talent inside organisations across Canada and the United States.
That work gave him an unusual vantage point: he watched leadership
teams make consequential decisions about technology, structure, and
capability — and he saw the ones that held up under pressure, and the
ones that didn't.
AI changed the stakes. The decisions got bigger, faster, and harder to
reverse. And the organisations making them — particularly in the mid-
market — often lacked the strategic depth or governance infrastructure to
back them up. Martin founded Meninge to close that gap.
He holds the AI Governance Professional (AIGP) certification from the
IAPP and completed Georgetown University's AI Scenarios program in
April 2026. He works directly with every client. No junior staff. No
handoff.
AIGP · IAPP
Georgetown AI Scenarios
Ottawa, Canada
How It Works
Senior attention on every engagement.
of Big Four equivalent cost
named senior advisor per
engagement
junior handoffs
Most firms give you a report. Meninge gives you a position you can defend.
30 minutes, on the record, no obligation. We'll tell you whether we're the right fit before you spend a dollar.